The PRSA Oregon (Public Relations Society of America) recognized the Salem Police Foundation’s K-9 Care Program with a public relations community campaign Spotlight Award. VanNatta Public Relations applied for and accepted the award on behalf of the SPF.
The Oregon PRSA chapter awarded VanNatta PR with the “Community Relations” Spotlight award for their K-9 Care Campaign. After the abrupt retirement of three Salem police K-9 officers, the police department did not have the necessary K-9s to pursue suspects, detect drugs and protect their human partner. In addition, K-9 Officers needed funds to cover their dog’s medical bills and retirement care. To rectify these issues, VPR worked with the Salem Police Foundation (SPF) to fundraise for new K-9s and fund K-9 retirement care.
The campaign raised over $6,300 for the retiring K-9s and $80,000 for three new dogs. The fundraising effort included a social media and e-newsletter campaign, the Breakfast with the Chief annual fundraiser and the Dogs on Ice event (at the ice-skating rink).